О компании

Brand Philosophy

Our brand philosophy reflects the main semantic dominant ideas: development, growth, technology and care

The brand uses symbols and colors of nature to reflect the Company's unbreakable bond with the environment.

At the same time, the unique graphic elements express key technological processes related to manufacturing of our products.

The combination of two colors – yellow and cold green – is aimed at reminding us of a softwood forest and bright sunshine

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Yellow is the color of joy and sunshine, as well as it is one of the shades of wood color. Yellow is associated with warmth, light and also with the town where the Mill is located: Svetogorsk (the name of the town in Russian means “the town of light”)

Green is the color of the softwood forest and it is associated with stability and confidence, development and growth

Graphic Elements

Use of graphic elements constitutes the main graphic technique and an important component of corporate identity. The elements reflect some stages of the production process.

For example, the main graphic element “Paper Sheet Formation” not only demonstrates one of the key technological processes, but it also symbolizes several products: office and offset papers, board and CTMP.

The graphic elements “Pulp”, “Wood”, “Cut-size Paper” represent additional images.

Together all these elements define a unique graphic language of the Company

Main graphic element: “Paper Sheet Formation”
Graphic element: “Wood”
Graphic element: “Pulp”
Graphic element: “Cut-size Paper”